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Home & Interior Design books:
Home Staging for Profit: How to Start and Grow a Six Figure Home Staging Business in 7 Days or Less OR Secrets of Home Stagers Revealed So Anyone Can Start a Home Based Business and Succeed

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Best selling author and national expert and trainer, Barbara Jennings has written an excellent guide on how to earn up to $100,000 or more from a home staging business. Director of the Academy of Staging and Redesign (Decorate-Redecorate.Com), she takes readers step by step through the maze of starting and growing a lucrative staging business, covering virtually everything one needs to know and do. With 37 years in staging, redesign, decorating and home business development, her large format, in-depth manual teaches the essential tactics and strategies so anyone can succeed who puts forth the effort. Holding nothing back, readers are privy to the inner secrets, can harness all of the author's insights, and avoid the pitfalls.

The manual is loaded with numerous check lists, a wide variety of forms, over 140 pictures, specific how-to details and so much more. A free online discussion forum is also available to anyone interested, as well as free newsletters on a wide variety of decorating topics. Readers just need to visit her website to enroll.

For anyone who loves decorating and working with people, staging is a fast growing industry with great profit potential no matter what the economic climate or where one lives. How often does one get to be paid while having fun? Home staging combines decorating techniques with real estate strategies so stagers can effectively help owners sell their homes in record time for record profits, a vital service needed today more than ever. Written in a personable and conversational style, Home Staging for Profit is a must read for anyone serious (or just exploring). Photos help capture the essence of staging while giving readers a clear idea of what to expect. No degree or prior experience is needed. The manual exemplifies solid business training plus decorating and staging specifics, including:

• numerous candid before and after pictures of actual, recent projects
• the top mistakes and common problems sellers make
• what stagers must do and understand
• how to identify a home's assets and faults
• how to interview and bond with real estate agents
• how to interview and bond with home owners
• the five ingredients for a successful staging service
• professional image, attitudes and ethics needed
• how to do consultations, submit bids, make presentations
• how to set up the business, licenses to get and so forth
• how to get clients and referrals from multiple sources
• how to profit from consultations and offer full staging services
• how to promote, maintain and sustain the business indefinitely
• how to price services with confidence and ease
• how to protect, organize and prioritize.

Readers will also receive:

• 47 staging tricks for instant home appeal
• 107 questions to ask agents and homeowners to help quote services
• detailed pricing guidelines for furnished and empty houses
• legal issues readers should know about
• extensive list of stager tools needed for actual projects
• extensive cleaning and painting guidelines
• a 29-page detailed checklist to make consultations easy
• list of over 300 possible business names
• detailed information on available visual aids, promotional tools, management tools, and dual certification courses, which were pre-developed to supplement reader's knowledge, increase confidence and hone design skills are also included (last chapter)

• 15 handy reproducible forms ready to go
• multiple checklists and handout examples for value added services

Extremely helpful -
I'm in the process of reading 2 of Barbara Jennings books.
Am finding her to be highly thorough and knowledgeable.
Every bit of info is useable. Let you know later if I
make lots of money putting her techniques to use.
Many thanks, Gerri

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Important Home Staging Read -
This is an important book for anyone starting a home staging business. I started a home staging business before I read this book. However, upon reading it I realized how much I did not know and decided to go through decorate-redecorate.com for home staging certification. The book is detailed, current and full of relevant pointers, tips and information on the art and business of home staging. Anytime Barbara Jennings publishes a book on this topic I will read it (after reading this book I bought two of her other books: Decor Secrets Revealed & Where there's a Wall there's a Way). Jennings is clearly a consummate authority on the subject.

Packed with good info for a novice -
I ordered the book based on another review about it. I was pleased with the information contained in it, however, I will say that it is written like she is speaking to you and feels at time to be unorganized as to topic. With the subtitle leading you to believe you can be up and running in 7 days, there really is not a Seven Day plan as such, but you need to extract what is needed from each chapter. I also found a few of the things she suggested in staging to be a bit odd, ie: cleaning out gutters. Although I realize this would be necessary in selling a home, I do not feel this should be the job of a Home Stager. There is a lot of marketing information and some good ideas as to how to market the business, which I did find helpful. Most books like this on this topic generally tout the products of the author and this is no exception to that. However, unlike another well-known home stager-author they are not mentioned on every page. I would recommend this to anyone wanting to start this business, but I also feel that if you have no design background, this book will not help in that. My suggestion is to read all you can on the subject, take what works for you, then build your business.

Great intro so far... -
I recently bought 2 books on Staging, since I'm currently wondering wether to pursue it as a new career. Right off the bat, this book is very inspiring in it's voice and the writer's accomplishments. I'm barely into it, but it's already gotten me back to feeling excited about the possibilities. As opposed to the other staging book i'm about to review, and ended up returning.

The layout is like reading a term paper, but it's kind of nice reading on such a big format for a change. No color pictures to speak of, but if you're buying this, you're not looking for color ideas. Just tell me what the biz is all about, and what i could expect from giving it a go, is all i'm looking for.

I'm really enjoying the way that it's written as if the author is talking to you. It's much more entertaining, and it makes me feel like she's there for any questions, which she says she is!

So based on the 30+ pages or so i've read, this book is a definite for those looking for some insight into this growing business.

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The best book I have on Staging so far... -
I loved this book- it is very thorough and contained everything I needed AND more that I haven't even gotten to read yet- I am still implementing ideas from what I have read! Barbara is not trying to impress people with her credentials, she is trying to help them with her experience! If you are considering staging for a living- get this book!