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This Means This, This Means That: A User's Guide to Semiotics

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Manufacturer: Laurence King Publishers

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Average Customer Ratings:

Semiotics is the theory of signs. Signs are amazingly diverse: from simple road signs that point to a destination, to smoke that warns us of fire, to the culturally-conditioned symbols buried within art and literature. Our reading of signs is very much a part of everyday life. Yet semiotics is often perceived as a mysterious science. This introductory book decodes the mystery of semiotics using visual examples instead of abstract theory.

Divided into 75 key semiotic concepts, each section of the book begins with a single image or sign, accompanied by a question that invites us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign. In this way, we actively engage in creative thinking. Read straight through or dipped into regularly, this book provides practical examples of how meaning is made in contemporary culture.


PRODUCT DESCRIPTIONS:

Binding: Paperback
Dewey Decimal Number: 111
EAN: 9781856695213
ISBN: 1856695212
Label: Laurence King Publishers
Manufacturer: Laurence King Publishers
Number Of Items: 1
Number Of Pages: 176
Publication Date: 2007-10-04
Publisher: Laurence King Publishers
Studio: Laurence King Publishers


SIMILAR ITEMS:

• The Quest for Meaning: A Guide to Semiotic Theory and Practice (Toronto Studies in Semiotics and Communication)
• Semiotics: The Basics
• The Critique Handbook
• Graphic Design: The New Basics
• Things I have learned in my life so far


CUSTOMER REVIEWS:

Semiotics -
So far this book has not helped me in my semiotics class other than give me definitions to words I already knew or could find a better explanation of on the internet.

Fun, intelligent and not alienated... -
I live in a photographic world: teach photography in the main art school in my city, work as a photo curator since God knows when, etc. And I have seen with horror how semiotics have become, starting from being a sistem of analisis to be the object of study instead of what it was analyzing in the begining.
When that happens in photo, the ones first fascinated by the laws and the names -triad, Pearce- ended totally alienated incapable of producing just one single image... equivalent to blind, imagination and freedom totally out of the equation.
Yes I declare myself 'anti-semiotic'.And then I found this surprising book. It si fun to read, with just the exact level of semiotic a creative, a student of comunication or a young artist would want: how we represent and read, how the meaning is constructed.... but always keeping in mind that the important part is the message not is structure, what we see, not empty laws about the sign...
Really a must in the classroom, it is far from the semiotic dogma, and close to !creativity!!!!
Far form a text made of full academic notes, it is one page image and a question, the next the explanation and more examples, more image than any other thing.

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